4 TIPS FOR USING BUSINESS PROMOTIONAL PRODUCTS EFFECTIVELY

Posted on by Randall J. Lopez

Given below are 4 important tips to effectively market your business with the help of promotional products. Read more to find out.

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1. Brand Your Team

Providing your staff with promotional products such as hats, T-shirts, sweatshirts or any form of clothing is an ideal way to spread the word without much effort. Ensure that all your staff and aides have shirts with the logo of your brand. This is an extraordinary method to build your company’s presence before individuals. Indirectly they are being brand ambassadors of your company every time they wear clothes with your brand’s logo. Try to incorporate your brands presence into the daily lives of people. Start with your own team and slowly it spreads to everyone they interact with.

2. At Philanthropy and Social Events

Rather than promoting your brand only at high profile business meets and conclaves it is always better to associate your brand with a good cause. Social and philanthropy events have always left an impact on the audience and when you are working for such occasions you are establishing a good and lasting image of your company. You can give away small items such as notepads, notebooks, diaries, and other stationary items such as pens to all those people who attend these events along with leaflets or brochures of your brand. Also do the same at blood donation camps and at health campaigns. You can simply show significant messages on your shirts alongside your brands logo on such occasions. This is an awesome thought as it gives an enduring impression to your customers who will value your association for a social cause.

3. Do not ignore the packaging

Now that you have decided the promotional product you will be giving away, it’s time to think about the packaging. Most companies fail to achieve their purpose even after distributing promotional products due to neglecting the packaging. Understand that the packaging is what your customers see first even before they see your product. Therefore it is important to present it in a visually appealing way.

Incorporate your brand’s logo and colors into the packaging. It is also good to include a handwritten note to your customer, thanking them for their association with your company. Your receivers will defiantly appreciate your special gesture. Such little things leave a bigger impact.

4. Utilize promotional products at company sponsored events

If your company has sponsored an event, then it could be a platform to promote your brand and reach out to a larger audience. This can be achieved if you provide promotional items to the attendees and also as prizes for winning a competition. Another inexpensive way to promote your brand awareness is by utilizing social media platforms. This can be done by organizing online contests and giving out promotional products via these sites. It is a great way to indulge people with your company and your products.

Irrespective of whatever item you give as a promotional product, the idea is to always incorporate your image picture or logo with the goal to capture the attention of the audience and in this manner successfully advertise your business.