Trending PR Strategies for 2017

The public relations industry continues to evolve. As visual storytelling, digital and social media all continue to play a larger role, many marketing professionals are looking to incorporate more tools into their PR war chest.

Here are some of the hottest trends that could give your business a boost and a heads-up twitter trending now on your competition.

1. The video, video, and video.

Have you seen a video, lately? Turn on any social media channel and you will see lots of them in all types of forms and variations. Whether it is Facebook Live, Twitter Live, Instagram or Snapchat, a video is everywhere. And let’s not forget about the king of them all, YouTube.trending

Strategically produced video allows brands and businesses more opportunity twitter trending now than ever to connect with customers and prospects.

However, not every product will work for every audience. Going live on Facebook is certainly different than creating a segment for YouTube.

Audiences will also offer to differ by age, gender, and interest.

Testing and learning what approaches are most effective will help you determine twitter trending now what channels are best for your audience and provide you with the best return on investment.



2. SEO PR.

Search Engine Optimization (SEO) is always crucial for those businesses who depend on Google and other search engines for new clients. However highlighting press releases with key search terms is a practice becoming more popular than ever.

News releases should be newsworthy and still follow proper formatting.

Keywords can be strategically placed in the release without losing the intent or flow.

If your company uses news releases as a PR vehicle, you can increase your ranking by adding important search phrases to your document.

3. Clicks and Hits Journalism.

Bloggers and writers are paid to churn out content on a weekly or daily basis. Some even several times per day.PR

Many are compensated by the number of views they receive.

As full-time staffs continue to shrink at newspapers and print publications, writers are under greater pressure than ever to produce solid writing that excites their fan base.

In California from 2001 to 2012, there has been a contest referred to as There Oughta be a Law which was initiated by means of nation Senator Joe Simitian. It furnished a forum for residents to come ahead with ideas, in this situation it was simply their character ideas for solving issues by means of suggesting laws. However other parents adopted it and a number of the one’s ideas and payments turned into actual laws. The initiative, Ballot degree and the referendum technique in maximum states is every other instance of this but it’s miles rather unsuitable. In California, for a poll degree to qualify it too needs to garner greater than 100,000 signatures. That’s a quite tough aspect to do. Think about it.

Imagine you write a unique, you put out a paragraph or two approximately its contents and you try and get 100,000 likes on Facebook. It’s nearly impossible unless you pay people to “like” it in advance of time. You have the equal problem right here. So the originators regularly pay one dollar to five greenbacks to at ease voter signatures. And that’s simply to qualify for the ballot.

Other agencies, however, are quite professional at identifying their problem, shifting it forward, helping with the writing of it, excluding absolutely everyone who does not consider in what they are doing after which going ahead and operating with lawmakers to get it done.

So what’s the answer?

Instead of sitting in your basement and wondering what the government goes to do for you, you may want to consider what you may do for or with the government. Instead of watching a trouble and thinking someone else is going to take care of it, you can have a look at it and ask what unique talents, know-how or facts do I even have that I can make contributions to creating a superb alternate?

Imagine remodeling from a passive person who accepts anything is thrown at you to an energetic, thoughtful, useful resource searching for a person who uses makes use of your internal guidance, intellectual skills and your better education to begin to endorse answers to depraved problems to your network, your kingdom and your united states of America?

Businesses and PR practitioners that can assist in this process are a welcome resource.

Those who can deliver a nice package of ready-to-go information that is on-target and on-point have an excellent chance of generating a high level of media coverage for their clients.

4. Headline Drama.

As mentioned earlier, writers are under greater pressure to produce solid content.

They have less time to read and study each and every media pitch that comes along.

Emails with dramatic, fun and highly topical subject lines are more likely to be read than others.

Marketers should avoid the bland and tailor their writing accordingly to greatly improve their chances for coverage.

5. Podcasts.

Podcasting is growing in popularity as a communications vehicle.

The overall quality and technology have greatly improved from prior years.

Many enjoy listening to podcasts at work, in their car, or relaxing at home. It is an easy and insightful way to gain industry knowledge, listen to experts, and even appear as a guest.
Keep in mind that some podcasts have larger audiences than others. Some have 500-1,000 listeners or more, reach a highly targeted audience and are aired on regular radio stations and multiple platforms.

Should you be selected as a guest, or create your own, the podcasts are an excellent tool to post on your website and on social vehicles.

Business owners can generate more credibility and increase web visits by making multiple appearances on various shows.

Randall J. Lopez

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