Randall J. Lopez 
I have spent numerous time reviewing patron websites and trying to optimize them for the brand new mobile marketplace. There’s plenty I even have to say approximately what I actually have visible. I would love to color a photograph from you, to illustrate my studies besides. Insert dramatic music here & imagine I am journeying down a darkish alleyway into unknown territory, experiencing the frightening reality of poorly designed websites. Ha-ha, no, seriously. I talk with several business owners & folks who want websites designed or rebuilt for diverse motives. I was surprised by the ardor, determination & intelligence of small enterprise owners. These men & girls are difficult working & committed to their specialties, as am I. But there seems to be a substantial divide between what they want their website to be & what it is.
First off, what the hell do you have got an internet site for in the first region? Technology & our communal belief approximately what it needs to do for us have not certainly modified within the past 20 years. A website has to have numerous functions. Let’s begin with the most fundamental idea. Do you have got enterprise playing cards? I may not even get into how a number of yours are designed; however, I recognize the factor of a commercial enterprise card is to go away a person with something they can consider you by, a way to contact you & a method of communicating the service that you are imparting proper? Well, a website at its maximum BASIC essence should do precisely that. But it’s able to a lot more. Your internet site is an industry that in no way goes down; a video that can be replayed over & once more. Your internet site is your 24/7, 365 sales message. What are you announcing? What are you telling humans approximately what you do; your interest in the element, your ardor to your paintings? Your ability to speak & educate the general public in mass shape about what you do, how great you’re, why they have to choose you; is without delay related to your online fulfillment. For maximum groups, your internet site ought to shout out your business enterprise lifestyle, beliefs, offerings, and so forth… It’s you. Your Website is YOU. Take a look at what you have got now, is it an accurate illustration of your corporation’s services, beliefs &? Is this what you want to inform the world?
Let me ask you something, let’s assume you’re an auto mechanic, the nice mechanic within 3 states; you’re so correct you can construct an automobile from scratch, for your sleep, with one hand tied in the back of your back but no person is aware of… No one is aware of how extraordinary you’re. The net is a VAST universe & you’re a dot somewhere inconspicuously placed. You don’t exist. The time you’ve got taken to best your craft & upload price & serve the general public precise is as loud as a mouse peeing on cotton, in between the partitions of room in your private home this is locked & sound evidence… (Does that paint a correct image?)
Sucky websites are a pandemic; they’re anywhere. It is a tragedy that we have had the net goodbye & human beings do not clearly know what their websites ought to be doing for them. I could drone on & on about how terrible the state of affairs is… However, it would help if you did not lose desire. Let me give you a few basic recommendations that can prevent dropping the maximum precious useful resource your business has… Time.
1. No Contact Information-Are you kidding me? This is bad when you have a commercial enterprise & some distance worse when you have a retail vicinity. How the hell are your possibilities presupposed to find you?
2. No Clear CALL TO ACTION- Customers are on your website for a reason. Do you want them to call you, or do you need them to poke around & have an amazing time
3. Too Much Information-Don’t weigh down your possibilities with all of the fantastic feats you can accomplish. We like simple, direct records that get concurs with why we’re for your website inside the first region! Keep it easy stupid! KISS. Even if you may do all of it, lay it on us piece by way of the piece… Let us understand you can store the world at the end of it all.
4. Your Social Media/Blogging Out of Date-People talk & communicate with you on social media websites & listing listings. If you are out of contact with this, you are neglecting your recognition. Someone very wise once advised me that “A reputation can take a lifetime to build & most effective a moment to lose” Add to that that it’s almost impossible to get it returned. Social media is set to communicate your perception device to the public & protecting your popularity & overall performance. Doing Great?! Reward that loyalty. Did you’re making a mistake? Fix it & cross above & beyond the call of obligation to speak that you care approximately your clients & your business enterprise.
5. Your LOGO SUCKS! – Take a moment to decide how you need human beings to recognize your logo & what you do. A crappy logo will talk which you’re a crappy business owner, you do not care approximately how you appear & you do not take satisfaction in what you do. If it really is the case, then why the hell needs anyone to do business with you!? We paintings too difficult for our money to throw it away on someone who would not care. Spend the cash to get a super logo. Something you can be proud of.
6. Your Website is Emotionally Dead- People buy on emotion. They agree that anything its miles your providing will remedy the trouble that they’re currently having. All issues are emotional. Speak to humans as you care, communicate to them about what you do. The maximum a hit entrepreneurs solve issues!
7. Functionality- OMG, guy, do you know what pisses me off? When I want more records & I click on a link & it’s useless! Are you telling me that you don’t care enough about your business to make certain that people can actually learn about what you do or what you offer? You don’t deserve the commercial enterprise. You do not care. So we do not care & customers go away. JUST. LIKE. THAT.
