EPublishing – Threat or Opportunity for Traditional Printers
iPads, iPhones and the glut of various tablet devices presently hitting the marketplace are converting the way many human beings have a look at courses. An increasing variety of humans are finding that the use of cell gadgets to access a wide variety of fabric (often even as commuting) is greater handy than magazines, newspapers, and different traditional print media. The incredible screen resolution has promised to make the iPad the brand new medium for analyzing magazines.
For some printers and publishers this previously inexperienced trend is a source of the problem; even fear. But is this worry well based? Was the initial buzz across the iPad and magazines just a fad? Is this a chance or opportunity for the print industry?
After all, there appears to have been a downward trend in iPad mag subscriptions after the initial frenzy. When Wired launched their iPad magazine in June 2010, they bought more than 100,000 ‘copies’. But more lately it’s been said Wired’s iPad mag handiest offered a median 31,000 copies in line with the month in Q3/10. Falling similarly to 22,000 and 23,000 for October and November respectively. Vanity Fair fared no better and has seen declines in iPad income from 10,500 in August, September, and October to 8, seven hundred copies of its November difficulty. Glamour dropped around 20%, Men’s Health has experienced a 28% drop and GQ has misplaced customers. Fewer and fewer people seem to shop for digital magazines for the iPad.
So is that this a signal for the destiny? Does it suggest printers and publishers need not fear? With the glut of drugs and smartphones predicted available on the market inside the near destiny and the lowering entry cost, I am positive there may be an extended-term destiny for ePublishing. And for printers and publishers with imaginative and prescient, ePublishing have to be visible as a way of complimenting their ‘ink-on-paper’ publishing – it is a chance to get in advance of the competition, to take gain of decrease distribution charges, growth attains and creates new sales streams.
1. Provide a link to a PDF file from an existing website. Most tablet devices have the ability to without problems download and view PDF files, so this is an easy method if humans are already visiting your internet site.
2. Make your PDF downloadable from the Apple iTunes keep as an “App”. There are many options for changing a PDF document to a “web page flipper” app, which may be listed at the iTunes store. While this can provide a level of advertising exposure, it’s miles unclear how a good deal gain this provides as it could get lost a number of the 2 hundred,000 video games and other apps inside the iTunes Store.
To listing programs on the iTunes save, it’s miles essential to open an account with Apple, which includes sending diverse office work and agency information to Apple.
One drawback is that applications for iPad and iPhone gadgets will not run on non-Apple devices. This is an extreme concern if one considers the number of vendors and projected growth for Android-primarily based phones and drugs.
Three. An opportunity for growing Apps is to post e-books. Apple offers guidance on how to do that. Their tips are that if the text goes to be the big name of your presentation use the ePub layout, but if the format is important then use pdf files. Both of them can be posted through the iTunes service as a digital eBook.
To list an eBook with iTunes, you need to open an account with Apple, and you want to get an ISBN number on your publication. This is not necessarily a simple system. The major advantage is that you will be listed as an ebook, instead of an App, and this can have credibility implications.
Limitations of Page Flippers, Unfortunately, most readers are skilled with the net and are not glad about easy pages of textual content intermingled with images. They need websites that allow them to “do stuff”. They want to observe videos, to go looking via content, to get right of entry to related information, to “browse”, to find out prices and to purchase matters they prefer, and to comply with their whim. They regularly are not glad to simply flip from side to side via pages.
To meet these expectations, a distinct approach is needed. While there are numerous opportunities, the most flexible and fee effective approach is to convert your application to a “Web App”. In simple terms, a Web App is an internet site that may be allotted or accessed as though it has been a utility strolling on the mobile tool.
Rather than being a simple “page flipper” for viewing a PDF record, a Web App has the capability to incorporate greater functionality. Such capability may be associated with enhancing the user’s revel in (as an example together with videos, menus, links an interactive capabilities), or associated with producing sales from the file (focused advertising and marketing, or the potential to make purchases at once from inside the ebook), or related to presenting a useful service to the reader (calculators, get right of entry to statistics, Facebook connections, and so forth).
However, with the proper improvement device you could flip your booklet right into a first-rate looking Web App with a level of pleasant regular together with your printed guide(along with a choice of up to 3,500 fonts) – ‘re-purposing’ your layout and print effort to a couple of electronic delivery structures along with the internet, drugs and clever-telephones utilising numerous operation systems (eg Apple iOS, Google Android, Windows Phone), and also from the Internet.
With a method that ‘goes past web page flipping’ you may attain big business advantages along with extended sales opportunities, for example, a. Regionalise marketing ie offer advertisements particular to the place the man or woman is gaining access to the ePublication b. Introduce a “click-through” charge machine for advertisers. When a reader clicks to a specific advertiser’s access, you’re capable of the rate for this (just like Google Adwords) c. Place best a brief model of your booklet on the line to entice readers to i. Subscribe to the published model, or ii. By setting the ebook behind a charging gateway, have readers purchase the contemporary online publication or subscribe to future online variations.
Maintain great ‘look and experience’ of your guide With the ever-increasing array of electronic tools on which human beings are gaining access to the web, it is vital that satisfactory courses be presented professionally. What may additionally appearance first-rate on a laptop display screen from a website will not translate to an easily considered presentation on a phone or pill.