One of the critical initiatives of the Government of India is the Digital India campaign. The purpose of this campaign is to ensure that citizens are able to access government services online, increased internet reach and infrastructure in the country, and enabling the country to be digitally ahead. Every industry is treading on those lines to empower the country digitally. However, the gaming industry has made significant strides in this direction.
The Digital India campaign has also been the enabler for other vital schemes of the government such as Startup India, Make in India, etc.
The growing numbers of online gamers in the country go to prove the fact that the gaming industry is already ahead of its counterparts in the other sectors. With combined online gamer population at over 70 million in the country distributed among PCs, mobiles, and consoles, the online gaming industry has been rapid and ahead in its approach to tap the most lucrative population – online gamers. The country already boasts of the having the world’s second-largest number of smartphone users in addition to being the world’s top Android app users. Online gaming has taken entertainment to an altogether different level.
The startup scene
With a small group of around 25 gaming companies in the early 1990s, the online gaming industry has outgrown analysts’ expectations over the years. Today, there are over 250 gaming companies in the country developing games with localized content that is India-centric. Traditional card games like rummy and poker have paved way to the online versions of Indian rummy game and online poker. Sensing the need for entertainment on-the-go, the startup scene in the gaming industry has proved to be the most successful ventures among the startups. The online Indian rummy industry operators who are always ahead in identifying the growth opportunities prevailing in the country have several digitization initiatives implemented in their portals. With pro-digitization activities such as online registration, availability of the games online and making online transactions as the only mode of payment/ withdrawal, they have already laid the primary path to enable the country move towards a digital economy.
The developer community
Yet another essential aspect of online gaming industry which is providing impetus to the Digital India campaign is the growing community of game developers in the country. The talent pool available in the country is yet another strong premise for the global gaming industry to look at India. The availability of skilled resources in the fields of game designing and development, testing and IT has led many international game developers to outsource their critical operations to India to leverage on the talent and the cost-competitiveness of the industry. This gives ample scope for the Indian gaming companies to forge strategic alliances with global gaming companies and provide a boost to the economy.
From a lesser known industry to a path-breaker
The online gaming industry is riding high on the tides of digitization. With a keen eye to the technological developments, they are lapping up every potential opportunity coming by their way. The gaming industry is all set to make a massive mark shortly.